Good news is hard to come by. And with so many negative messages about masculinity, it’s important to focus on the positive and shine a light on the guys with the confidence to make a difference.
That’s why we’re starting the Good on You Initiative.
Partnering with Tank Sinatra from TanksGoodNews, we’re celebrating and honoring the guys who go above and beyond to make the world a little bit better with a custom-made navy jacket and honorary “Good on you” lapel pin. More importantly, we’re telling their story in hopes of inspiring others to lend a helping hand any way they can.
In the first edition of the Good on You Initiative, we meet Rodney Smith Jr., the founder of the nonprofit Raising Men Lawn Care Service, which helps young men give back to their communities by mowing lawns or doing yard work—free of charge—for veterans, the elderly, the disabled and single mothers.
Smith wanted to establish a program that inspires young men to learn and understand their value in society. While founded in Alabama, the organization now has a presence in almost all 50 states.
Get to know Rodney and all the good he’s doing by watching the video below.